The hypothetical logo for a brand whose aesthetic and marketing were based solely on the characteristics of the Fennec fox.

For this project, the goal was to chose a specific animal and create a logo for a fictitious brand utilizing the appearance, personality, and life style of the chosen creature. After carefully researching a handful of possible candidates for inspiration, I chose the Fennec fox as its overall jovial and electric personality were the perfect basis for a logo. In order to strengthen the design even more I conceptualized the brand as catering to a younger demographic and specializing in running shoes. With these guidelines in mind, the final design came together with its curved desert background and the sleek Fennec fox running past. The final addition to the logo was the hand-created type face that was used for the brand name, FENNEC.